Leicestershire’s newest niche commercial law practice is rebranding as it seeks to further establish its own real identity.

As of 1st January 2019, ehl Commercial LLP (which only recently separated out from long standing practice Edward Hands and Lewis Limited following the acquisition of the commercial arm by Stuart Southall) will become Southall Hathaway & Co LLP to boost growth and direction and help eliminate any confusion of the two firms.

The name change references both surnames of the new firm’s partners – Stuart Southall as owner, Managing Partner and Member, plus Emeritus Senior Partner Jason Hathaway – as it continues to build an exceptional team of specialists against much larger competition.

Stuart Southall explains: “Whilst I am very proud to have been a Partner at Edward Hands and Lewis and the reputation that firm has, in order to assist this new firm in growing and forging a standalone identity, this is a natural progressive step – and what better day to change your name  than 1st January. I very much believe that it will further assist us in attracting the right calibre of clientele and finest legal talent around, so that we can grow and develop quickly as a bespoke and boutique commercial practice.

“To some extent, it also adds a  legacy to my grandfather’s firm Southall & Co (where my father also worked and assisted in developing my love for the law) which for 50 years, prior to his death, was a leading  Midlands practice whose standing and reputation is still recognised and respected by clients and professionals alike.”

Mr Southall adds: “Whilst our name may be changing, the ethos and principles that we have remain the same and we will still be seeking to challenge the norm and the traditional perception of lawyers and law firms. Our dynamic team are all endeavouring to be leaders in their fields and to do this they only practice in their area of law. This helps us, as a firm, drive forwards to offering quality, bespoke and practical advice at competitive prices.”